Research

This project sought to provide industry with an alternative view of social communication which challenges common models and practices of communication (e.g. transmitting messages to target audiences) and, secondly, to gain empirical insights into the patterns of communication in which people are already approaching conventional and future fuels. However, the planned ethnographic research on real-time situated communications and interactions was unable to be conducted due to the covid-19 pandemic.

A revised scope of work produced the following outputs:

• A literature review concerning communication as a potential driver of social acceptance and alternative approaches to the role of communication;
• An interim project report which, among other topics, addressed potential research opportunities such as those suitable for PhD research;
• A project report on interviews conducted with FFCRC participant member employees regarding their views on communication activities for maximising the social acceptance of hydrogen; and
• A brief final report on alternative approaches to communication and associated recommendations for industry.

The reports developed in this project provide an alternative perspective on communication, critically analyse the communications practices used by the gas industry, and detail related recommendations.

The project resulted in the scoping of a separate PhD research project at the University of Adelaide to be supervised by Professor Andrew Skuse (see RP2.10-02).

Dr Stephen McGrail

Research and Education Program Coordinator

stephenmcgrail@futurefuelscrc.com