RP2.1-11 An international comparison of media representations of (natural) gas and hydrogen – Framing issue legitimacy

Executive Summary

This study examined how gas is represented in international, national and social media. Through an extensive analysis of media and strategic communication and various visualization strategies, the project sought to identify gaps in existing corporate storytelling with focus on hydrogen and renewable gas.

This project was an important step in developing strategies and tools for framing issue legitimacy and creating a Gas Framing Guide for governments, corporates, and scientific and research institutions, who are seeking to communicate more effectively for changed behavior towards a more sustainable future by expanding the repertoire of culturally-resonant stories of energy sustainability.

Final report summary (2 pager) (click on green text to access)

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Commencement / End Date February 2022 to April 2023
Outcomes / Impact

The main outcomes of this research project are:

  1. A better understanding of the scope and depth of how gas as future fuel, with sub-issues like hydrogen, biomethane, and renewable or “natural” gas are represented in the media;
  2. A better understanding of the existing interpretations (framing processes) currently used by stakeholders around the issues identified above;
  3. Exploration of how gas and all electric solutions are represented in a digitalized media environment, social media channels (Facebook, Instagram & Twitter) and in related commentary and debates;
  4. Analysis and visualisation of how (much) different frames are related to certain discourses (corporate, political, NGO, science etc.), to identify who the dominant voices and arguments are in the public discourse about gas; and
  5. Informed communication strategies for the industry adapting and transitioning to gas as future fuel.
Partners University of Queensland, APGA, Jemena, AGIG, CNC Project Management
Research Contact

Dr Stephen McGrail

Research and Education Program Coordinator