RP2.10-02 Fostering social acceptance of future fuels in Australia
Engaging with community groups, environmental agencies, energy companies and government stakeholders both through online fora and face-to-face engagement will foster enhanced understanding of why some fuels are granted a social licence to operate, while others struggle to gain acceptance and a market foothold. The project lends itself to qualitative, longer-term enquiry and allows for the exploration of the use of information, communication, social media and social networking in giving shape to public opinion.
The accuracy and efficacy of relevant communication strategies (government, commercial and civil society) is of key concern, as any social licence to operate may be influenced by a wide range of ‘truths’, perceived environmental risks and trade-offs. Understanding the critical dynamic between information, communication, community and social acceptance of future fuels represents a significant contribution to new knowledge and to the wider goals of the Future Fuels CRC.
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